PT Barnum was one of America's greatest entrepreneurial geniuses. He pioneered three industries, made a fortune, lost it all, and rose again to even greater heights. Can you imagine the wisdom locked away in such a man's mind? Fortunately for us all, he has distilled the most valuable hard-fought lessons into this essential tome. A must-read for anyone who aspires to be rich. Read this book or spend decades learning these lessons the hard way (if you learn them at all).
How debt leads to slavery.
The 4 indispensable traits for success in business.
The one "true" goal of all advertising (almost every marketing book you've read gets it wrong!)