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"I've read every book on marketing printed in the last 150 years.  This is the first breakthrough in over 50 years."
Dr. Joe Vitale
Star of "The Secret" and  #1 Best-Selling Author of  Over 30 Books

"The USP has been usurped!"
Gary Carter
Argosy Planning Concepts

"One of the top 5 marketing books ever written.  And that's saying a lot from someone who has almost every marketing book there is!"
Monica Main

"If you only buy one book this year, buy this one."
Scott Lovingood
Liberty Tax Service

"A masterpiece.  A must-read.  A treasure trove of marketing wisdom."
Dr. Mani Sivasubramanian
Heart-Surgeon and Philanthropist

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